Blog Posts

Stand out from the crowd – from as low as $35.

Sometimes, the simplest solution often yields the best results. Just like this example project for a footwear product. (Scroll towards the bottom for a “real” Oakley deployment) In today’s challenging retail environment, we need to do all we can to tell a products’ story. But first, you need to stand […]

Re-Imagine Retail Branding that is also practical

We all know that retail space is a premium. With the rising cost of space, every inch is valuable. So when we were approached to produce a better storage solution for ACUVUE, we took this opportunity to not just build a cabinet but incorporate a better brand and marketing solution. […]

Don’t assume shoppers “know” your product

The worst thing marketing can do is to assume that shoppers understand your product. In this project, Grohe S.P.A leaves nothing to chance… Grohe S.P.A is the leading producer of quality taps, faucets and other fittings. They have recently opened their flagship store in Singapore’s swanky Orchard Road. With a […]

Grohe “Dash of Colors” window display

When designing a window display for your product, you need to pick the one feature that resonate best with your customers.

Here’s an idea to engage shoppers…

Create a compelling story about your product is key to capturing shoppers.

Silhouette Make-Over

A quick brand refresh to a Silhouette cabinet. Before the refresh, the cabinet feels tired and dated… Products feels old and uninviting… Sometimes, just a few new components is all it takes to “refresh” the brand presence. As all new components are fabricated off-site, all we need to do is […]

Oakley and Ferrari Scuderia Window Display

A small window display for Oakley / Ferrari Scuderia collection. Just in time for the F1 racing season here in Singapore.

DITA Window Display

By using just one concept, we have adapted it to different window spaces.

Oakley and Ferrari Scuderia Collection

Great things happen when two major brands come together to create something special…. The Scuderia collection is born!

Singapore Airlines / AMEX signup counters

A portable and modular counters for card membership signups. Deployed in duty-free malls throughout Changi Airport terminals…

Rayban Shop-in-Shop in Taiwan

A quick concept sketch to finalize ideas… Then comes the final renders…. Final deployment gallery  

Prada display cabinet in Taiwan

Custom-built store display cabinet for Prada…. Rendered concept… Actual details…  

KingBBQ in Vietnam gets wall mural makeover

We were commissioned to create a series of original artworks that fuses traditional korean art and graphics… Artwork repurposed and adapted to different sizes…. “Spring” “Summer” “Autumn” “Winter”  

AMEX “Gift Box” mall event

Campaign for AMEX in ION mall to reward cardmembers… It was a bit of challenge to merge ION and AMEX corporate branding into a “Gift Box” concept… Display cases dressed like a gift box. Gift box with TV

Rayban video wall

Video for Rayban’s “Never Hide” campaign in Orchard road…

Rayban Trunk show… in Bangkok

Contracted to re-brand a Paris Miki store into a Rayban themed “Trunk Show”…. Campaign to boost consumer awareness in Bangkok This is the store before we are done with it…. Then its’ on to a quick sketch to pitch our concept… Finally comes the rendered visual… The final results were […]

Russia | Oriental Glance Art Exhibit

Held in November 2009 to coincide with the APEC conference in Singapore.